Meet Lucy
Certified Marketing Expert
Experienced, ambitious, creative marketing professional with a demonstrated history of working in the property industry for professional services, and equestrian industry.
​
My approach is to use research, logic, and creativity to understand the business's objectives. Create strategies that work to achieve those objectives, improving the efficiency of the marketing operations.
​
My portfolio provides a snapshot of some of the projects I have worked on and show how I continue to evolve in the ever-changing landscape.
If there is an opportunity we can collaborate, please do get in touch.
Specialist Areas
Campaign Management
Creation and delivery of impactful and multichannel marketing campaigns on time and within budget
Social Media
Identify the most suitable platforms on which to engage with your target market, create style, tone of voice, and strategy.
SEO
Help get found on Google by the people who are searching for the very thing you provide. SEO content writing and audit & action plan.
Content Marketing
Define content strategy based on your objectives and ensure your content is on-brand, relevant, and engaging to your target market.
Experience
Thoroughbred Consultants
Founder & Owner | Current
Providing innovative marketing & Social Media solutions during a pandemic for the racing industry across the UK & Ireland.
​
E-Prop Services
Marketing Executive | Current
Creation and delivery of impactful and effective multichannel marketing campaigns on time and within budget to a network of estate agents within The Guild Property Professionals and Fine & Country.
​
Bambino Mio
Digital Marketing Specialist | 2016 - 2018
Responsible for implementing strategy across all areas of digital for seven countries, ensuring the right content was distributed through the appropriate mediums. Channels included eCommerce, SEO, paid, content, Social Media, and email campaign.
Organic Social Media growth was a business objective for 2016 and 2017, which was met with impressive metrics with an increase of 255% growth in 2016 and a further 131% in 2017.
Tattersalls LLD
Customer service & Technology Executive | 2014 - 2016
Launching and assisting in managing the business's marketing, ensuring it became a market leader within 5 years.
Within two years the company saw an increase of 50% revenue, achieved page 1 rankings for the majority of key terms for the industry. Monthly traffic was also increased to 62% in 12 months.
Assisting the manager on implement initial brand launch strategy and ongoing marketing strategy. In this time the site saw PR coverage in most major UK and Irish equestrian publications that were promoted on regional and national television and radio.
Through the marketing and advertising of Horsezone, it is estimated that the brand touched over 2 million people in 2 years. The site is was seeing on average 50,000 visitors, and had a social media following of just under 30,000.
​
Bidwells LLP
Marketing Executive | 2018 - 2020
Responsible for delivering marketing campaigns and initiatives for Bidwells’ Residential and Rural sectors, including the implementation of online and offline campaigns, tracking response, reporting success, and integrating with the wider Bidwells marketing campaigns.
Managing the expectations of various stakeholders played a large role in this position.